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in Buyers, Sellers, Tips & Advice

5 Most Important Qualities to Look for in a Realtor

  • 06/19/2017
  • By Kayleigh
  • 10 Comments
5 Most Important Qualities to Look for in a Realtor

When it comes to choosing a realtor, the options sometimes seem endless. Your best friend knows someone who is married to a realtor. You neighbor is a realtor. You’re looking at three local real estate websites and they all seem to have many great agents available.

So, where and how do you make a good choice? Start with evaluating them with the following five important criteria.

1- Interpersonal Skills

It’s important for a realtor to have good interpersonal skills—you want to enjoy who you’re working with and feel comfortable that your representative understands you.

You want a real estate agent who can communicate with you effectively and tactfully. For example, your agent should be honest with you about the market. They need to tell you if you need to make updates to your house before you sell and they should be upfront about the true market value of your home.

Lack of communication is the number one complaint within the real estate industry, so pay attention to this early on. When you’re considering an agent, ask them as many questions as you can to get a sense of their interpersonal and communication skills.

2- Meets Your Needs

An agent needs to be able to work in a way that’s best for you. They need to adapt to meet your preferred method of communication, whether that be text, email, or phone calls.

Your agent also needs to know your key goals for a home sale or purchase and help you develop a plan to achieve them. For example, if you need to sell your home in order to purchase a new one, your realtor needs to help you develop the best strategy to sell your home in a timely manner, explore financing options and show you homes for purchase that meet your needs.

The timing is essential so your realtor needs to know the market and the process—this is where experience is key. Ultimately your realtor’s goal is to make sure you reach your goal.

3- Company with Strong Print Marketing

Don’t underestimate the power of print marketing. It’s all about brand recognition and print marketing creates tangible items that will stay in front of someone rather than getting lost as they open tab upon tab in their internet browser.

You want someone who knows the local market well, and knowing how print advertisements work within a local community is important. Print marketing is a great way to help your home get into the hands of those buyers looking within the area.

Also, printing marketing provides another opportunity to expose someone to your home on your realtor’s website. Make sure the real estate company you choose doesn’t write off print advertisement. There needs to be a balance between print and digital marketing efforts.

4- Company with Strong Digital Marketing

A lot of home buyers utilize the internet when looking for a home. In fact, more than half turn to the internet when they begin their search for a home.

Knowing how to properly utilize the internet for marketing purposes is important. You want buyers to see your home in the beginning stages of their search. Having an agent who knows how to capture more buyers for your home is very important.

A user-friendly website is key for home buyers. A realtor’s website should be easy to navigate, have timely information, and—most importantly—list lots of houses to look at, with these houses posted as soon as they become available.

Also, check to make sure your realtor is a showcase agent on Realtor.com—this national platform is key in the digital marketing world.

5- Strong Record of Success

When you’re working with a realtor, you want to research their company’s history and the experience of the real estate agent. Are they successful? How long have they been in business? What is their record of success? Has the agent won awards?

Talk to people you know, too. Anyone who has worked with the company you’re looking at will give you honest feedback on both the company and the agent they worked with.

Ask for an agent’s record of sales as well. A good realtor will be eager to share this information with you because they are proud of the quality work and services they provide.


The keys to selling a home are a combination of service, professionalism, and an experienced firm with a strong reputation. Larger firms usually have a large base of clients. When combined with top marketing, these can all help to attract the highest number of buyers to your door, or houses to your list of potential homes.

Take all of this into consideration when you’re looking for the agent that’s right for you!


Sources:

http://thechristiansengroup.cc/top-7-qualities-real-estate-agent/
http://www.realestate.com.au/advice/8-qualities-good-agent/
http://mytitleguy.com/2011/05/8-qualities-to-look-for-in-a-real-estate-agent-realtor/
http://www.inman.com/2015/01/29/dead-or-alive-print-as-a-real-estate-marketing-tool/
http://www.homefinder.com/research/work-with-a-real-estate-agent-59id
http://www.modernlitho.com/2012/10/6-reasons-why-print-is-an-important-part-of-your-marketing-efforts/

By Kayleigh, 06/19/2017 Kayleigh is a content writer with a BA in technical writing/literature and an MA in creative writing. When she’s not at work writing, she’s at home writing, reading, or binge-watching television shows… for research, of course. A big do-it-yourselfer and crafter, Kayleigh loves testing out projects and gifting them to friends and family—all in preparation for when she owns her own home one day and decorates with her own personal creations. Her work has appeared on The Writing Cooperative and as an Honorable Mention in East Meets West American Writers Review.
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Kayleigh

Kayleigh is a content writer with a BA in technical writing/literature and an MA in creative writing. When she’s not at work writing, she’s at home writing, reading, or binge-watching television shows… for research, of course. A big do-it-yourselfer and crafter, Kayleigh loves testing out projects and gifting them to friends and family—all in preparation for when she owns her own home one day and decorates with her own personal creations. Her work has appeared on The Writing Cooperative and as an Honorable Mention in East Meets West American Writers Review.

10 Comments
  • Harper Campbell
    10/05/2017

    It’s good to know that when it comes to finding a realtor to help us buy a house that there are somethings that we need to look for when it comes to choosing the right one. I like how you mentioned that we look for someone who will meet our needs and work with the methods that will work best for us. This is something that will be helpful for us in narrowing down what options and home will be right for us.

  • Sam Solo
    12/11/2017

    I agree with you that the realtor’s site should be easy to navigate and have timely information. People want to see things that are up-to-date and user-friendly. I know if I was in the market for a new house, I would want a realtor with the qualities that you mentioned.

  • Jordan
    12/13/2017

    I’ve been looking for a real estate agent, and I think that being able to find some tips to help me out would be great! I”m glad you talked about being able to choose an agent from a strong company. I think that an agent who has a real estate company behind them with the resources to help would be good, to both them and us! Thanks!

  • Joy Butler
    07/23/2018

    Hi Kayleigh, I found it interesting when you said that an agent should work the best that he could to help us! This is exactly what my brother needs at the moment. He’s looking for a buyer of his house, at the same time, a residential property which he could purchase. Thanks!

    • Kayleigh DeMace
      07/23/2018

      Hi, Joy,

      I’m so glad you found this interesting, and best of luck to your brother!

  • Amethyst Boheur
    08/15/2018

    It sure was nice when you said that getting an agent with digital marketing skills is good because they can advertise my property in a way that catches the potential buyers’ attention. That is good to know because I lack the skill to advertise anything or at least put it in a positive light. If I want my house to be sold as soon as possible, I need an agent that can do the advertisement for me and ensure that it will work. Thank you!

  • Duncan Lance
    08/27/2018

    It might not be the first thing everyone thinks of, but strong marketing is important. After all, if you are going to sell your home you’ll want a realtor that has the capability to do so. If they have a good print and digital marketing campaign then you can rely on them to get your home out there.

  • Dio Marsaille
    10/04/2018

    It was really nice how you suggested asking the agent as many questions as I want in order to let them know what I want and avoid miscommunication. If that is the case, then I need to take my mom with me since I rarely ask questions and will probably have none when I meet my agent. My quest for a realtor will not be a success if I do it alone. I need someone to communicate my needs and desires for me.

  • Edison Maclane
    10/04/2018

    It got me when you said that I can ask my friend or relative if they have worked with the realtor and ask for their honest feedback so that I know what to expect. A friend of mine has worked with a realtor in the past, so I intend to ask her for a recommendation. This is because I believe that if my friend was satisfied with the service, then I have a big chance of being satisfied as well. At least, now I know that I am on the right track.

  • Kit hannigan
    10/18/2018

    I am glad that you talked about how realtors can help you draw up a plan of action if you are looking to move to a new property. My dad just came back from a two-year film production project overseas. He now tells us that he has the funds to move us to a bigger and nicer house. I will be happy to advise him that working with a realtor will help us define specific goals and plan of action when it comes to selling our old home.

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