If last year’s Greenery was about fresh new beginnings, 2018 is about an inventive and imaginative future.
Every year, Pantone, the “world-renowned authority on color and provider of color systems” chooses a symbolic “Color of the Year.” This color choice is influenced by the previous year and attempts to influence or set the tone for the upcoming year. Pantone has been choosing a color of the year since 2000. Past colors include Rose Quartz, Serenity, Marsala, Emerald, and Honeysuckle.
“The Pantone Color of the Year has come to mean so much more than ‘what’s trending’ in the world of design; it’s truly a reflection of what’s needed in our world today.”
Ultra Violet, or Pantone 18-3838, is a rich shade of purple evocative of the celestial and royal. This cool, blue-based purple has been connected to counterculture through musical icons such as Prince, David Bowie, and Jimi Hendrix. Ultra Violet, full of depth, emotion, and energy symbolizes both experimentation and non-conformity. It is a color which spurs individuals to be imaginative, to be creative, and to leave their own unique mark on the world.
Prior to the discovery of synthetic purple, this cool hue could only be made from natural dyes—derived from the mucous of sea snails. A whole lot of raw material went into making a very little amount of dye, which meant purple was expensive. Its expensive led to it being a color reserved for royalty. In fact, there were English laws dictating who could and could not wear purple.
According to Leatrice Eiseman, Executive Director of the Pantone Color Institute, purple is also “often associated with mindfulness practices, so it has that spiritual or mystical quality that’s attached—a little bit of magic that’s inferred in the color.”
Today, purple (Ultra Violet included) is a much more accessible color, but it maintains its potency and resonance. Whether purple tones are being used in meditation spaces to energize and inspire a connection, at the forefront at a turning point, or simply incorporated into a wall tapestry, it’s safe to say that purple will likely be making its rounds throughout 2018.
Purple is the fusion of both red and blue—warm and cool colors, respectively—and is incredibly versatile. Not only do a variety of purples pair well together, ultra violet can also be used in a number of color palettes. Greens, pinks, blues, and neutrals—no matter what your colors of choice are, Ultra Violet can find its way blended into your color scheme.
If you’re looking for a bold new look, try Ultra Violet on one or more walls. If you’re only looking for a hint of this enigmatic color, consider pillows, throws, cushions, artwork, or even lavender orchids. There are plenty of ways to bring some richness to your living spaces!
Sarah is a content writer and social media assistant with a BA in literature/creative writing from Wilkes University. When she’s not spending her days at work writing, reading, and drinking coffee, she’s usually at home reading, writing, and drinking coffee. She also devotes a fair amount of time to HGTV, drawing, and doting on her dog. As a creator, Sarah believes in emphasizing personality through design and DIY projects.