Holding an open house is a great way to get potential buyers through the door. The more people who see your home, the better chance it has of selling quickly for a better price. When selling your home with Lewith & Freeman, use these helpful open house tips to make it happen:
According to data from the National Association of Realtors, 92% of homebuyers use the internet in their search, and that makes listing your open house online important. This is the first step, before any buyers even walk through the front door. People need to know there is an open house happening in order for them to make the trip to come see your house for sale.
Clutter makes it hard for visitors to picture themselves in your space. You want buyers to focus on the great features of the home, and not get distracted by too much furniture or opulent artwork. For your open house, make your listing as sparse as possible. Pack up anything you don’t need in the short-term and put any extraneous items in storage.
Consider hiring a company that specializes in walking through your home for sale and making recommendations for changes or even creates an entirely new look for your house. There are also plenty of DIY staging tips you can institute. Add fresh towels in the bathroom or set the kitchen table with good china to encourage buyers to imagine what it would be like to entertain in the house.
The listing should be in pristine condition before the first buyer walks into your open house. Every inch of the kitchen and bathroom should sparkle. Get the carpets professionally cleaned. Make sure the windows are washed to allow the maximum amount of natural light in. Touch up any dings or discolorations on the walls by adding a fresh coat of paint. And, if you don’t have time to do all this yourself, consider hiring a professional cleaning service.
A sign on your front lawn shouldn’t be the only one advertising the open house. Put signs at major intersections nearby to direct potential buyers your way and tie balloons to the signs and your mailbox. Make it as easy as possible for people to find your listing.
Add a virtual tour or video to really make your home for sale stand out. And use a variety of photographs. According to Zillow research, a home with fewer than nine photos is about 20 percent less likely to sell in 90 days than a home with 22 to 27 photos. So add as many photos of your property as you can.
Serving cookies and drinks to potential buyers can get them to stop and interact with the agent. There is also the added benefit of creating a friendly environment, which will help buyers see themselves living in the home.
Leave the actual hosting of the open house to your real estate agent. Buyers will feel more comfortable asking questions of your agent if they know the owner isn’t present. So, leave for a few hours, and take your pets with you. Some buyers might not feel comfortable around your four-legged friends or might have allergies.